Equips students with practical competence in areas such as HR digitalization, talent analytics, AI, VR applications and innovation. It enables students to effectively address current and upcoming challenges in the aspects of human resource management functions.

This programme aims to equip students with knowledge and related practical skills in banking and financial planning analysis, and to prepare them to sit for securities, insurance and banking licensing and/or professional examinations. It enables students to acquire the essential competence pertinent to employment in financial institutions.

Students will learn a second language (Business Japanese, Korean or Spanish) which will open up their professional and personal opportunities to equip them to work in multinational enterprises and global business. Students will be offered international exposure and connections through short-term experience including study, internship and cross-cultural learning to enhance their learning, life skills and employment prospects. This programme offers two streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Global Business Management with Languages Ⅱ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

The programme provides appropriate security management and disciplinary training for students interested in joining the related professions. During study on the programme, students can receive training in the relevant auxiliary force (subject to passing the selection process) and participate in real operations and services after passing-out to gain real-life experience.

The rapid development of e-commerce in recent years has led to a large increase in the demand for logistics services. To equip students with nece ssary skills and knowledge in a real-life environment, the programme emphasises practical training through providing job opportunities in logistics companies, express courier companies, airlines and cargo operators, and utilising VR technology to provide an interactive and immersive virtual training environment for aviation and logistics operations. The programme focuses on logistics management, aviation and airport cargo operations, express integrators, freight forwarders, shipping practices and service management and equips students to obtain professional qualifications. Graduates are entitled to partial exemption from the Professional Qualifying Examination of the Chartered Institute of Logistics and Transport in Hong Kong*. The programme also enables students to appreciate the technology advancement in logistics and cargo and aviation industries in improving customer satisfaction and operation efficiency. * Subject to approval

The programme aims to provide students with an accredited qualification with practical training in inflight services and passenger transport, equipping them with professional skill set and workplace experience to lay a solid foundation for various business operations in related industries. The programme will also provide training in inflight and passenger services with the support from airline companies. Students will be arranged to practise at the industry-graded cabin mock-up in the Air TY Centre in the campus and conduct workplace attachment in airline companies and other passenger transport service providers. These training opportunities enable students to establish a correct and positive attitude to customers and acquire the necessary skills and tools to deliver quality inflight and passenger services.

As an international modern city and aviation hub, there is an increasing demand for talents in operations and management of aviation services and various modes of transportation including rail, sea, and road. This programme aims to assist students to build a sound basis for various aviation services operating at the airport and different modes of public and private transport operations with the aid of the latest technology for learning and teaching. The programme equips students to obtain professional qualifications. Graduates are entitled to partial exemption from the Professional Qualifying Examination of the Chartered Institute of Logistics and Transport in Hong Kong*. *Subject to approval

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

This programme aims to equip students with practical competence, including the element of business analytics, to provide services and support in all aspects of accounting functions in a digital economy.

The program is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. The programme allows students to acquire the relevant skills and enhances their competitiveness

Students develop their interest and competence in land administration and property management services through project-based and workplace learning so that they can fit the needs of the real estate management industry as well as our smart city metropolis in the future.

The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware. Student's ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).

Provides students with professional training in marketing and equips them with basic skills in data analytics for marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.

Through diverse scope of training, this programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promoting arts, cultural and/or entertainment events.

Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience. Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.

This programme covers trade specific public relations theories and practices. In association with the latest digital communication and media technology, it aims to develop students’ story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes. Through the participation in various industrial projects, students’ experiences in big data analytic, social media strategy planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.

Equips students with practical competence in areas such as HR digitalization, talent analytics, AI, VR applications and innovation. It enables students to effectively address current and upcoming challenges in the aspects of human resource management functions.

Through diverse scope of training, this programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promoting arts, cultural and/or entertainment events.

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience. Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.

This programme aims to equip students with practical competence, including the element of business analytics, to provide services and support in all aspects of accounting functions in a digital economy.

This programme covers trade specific public relations theories and practices. In association with the latest digital communication and media technology, it aims to develop students’ story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes. Through the participation in various industrial projects, students’ experiences in big data analytic, social media strategy planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.

The program is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. The programme allows students to acquire the relevant skills and enhances their competitiveness

The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware. Student's ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).

This programme aims to equip students with knowledge and related practical skills in banking and financial planning analysis, and to prepare them to sit for securities, insurance and banking licensing and/or professional examinations. It enables students to acquire the essential competence pertinent to employment in financial institutions.

Students will learn a second language (Business Japanese, Korean or Spanish) which will open up their professional and personal opportunities to equip them to work in multinational enterprises and global business. Students will be offered international exposure and connections through short-term experience including study, internship and cross-cultural learning to enhance their learning, life skills and employment prospects. This programme offers two streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Global Business Management with Languages Ⅱ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

The rapid development of e-commerce in recent years has led to a large increase in the demand for logistics services. To equip students with nece ssary skills and knowledge in a real-life environment, the programme emphasises practical training through providing job opportunities in logistics companies, express courier companies, airlines and cargo operators, and utilising VR technology to provide an interactive and immersive virtual training environment for aviation and logistics operations. The programme focuses on logistics management, aviation and airport cargo operations, express integrators, freight forwarders, shipping practices and service management and equips students to obtain professional qualifications. Graduates are entitled to partial exemption from the Professional Qualifying Examination of the Chartered Institute of Logistics and Transport in Hong Kong*. The programme also enables students to appreciate the technology advancement in logistics and cargo and aviation industries in improving customer satisfaction and operation efficiency. * Subject to approval

The programme aims to provide students with an accredited qualification with practical training in inflight services and passenger transport, equipping them with professional skill set and workplace experience to lay a solid foundation for various business operations in related industries. The programme will also provide training in inflight and passenger services with the support from airline companies. Students will be arranged to practise at the industry-graded cabin mock-up in the Air TY Centre in the campus and conduct workplace attachment in airline companies and other passenger transport service providers. These training opportunities enable students to establish a correct and positive attitude to customers and acquire the necessary skills and tools to deliver quality inflight and passenger services.

As an international modern city and aviation hub, there is an increasing demand for talents in operations and management of aviation services and various modes of transportation including rail, sea, and road. This programme aims to assist students to build a sound basis for various aviation services operating at the airport and different modes of public and private transport operations with the aid of the latest technology for learning and teaching. The programme equips students to obtain professional qualifications. Graduates are entitled to partial exemption from the Professional Qualifying Examination of the Chartered Institute of Logistics and Transport in Hong Kong*. *Subject to approval

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience. Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.

This programme aims to equip students with practical competence, including the element of business analytics, to provide services and support in all aspects of accounting functions in a digital economy.

The program is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. The programme allows students to acquire the relevant skills and enhances their competitiveness

Students develop their interest and competence in land administration and property management services through project-based and workplace learning so that they can fit the needs of the real estate management industry as well as our smart city metropolis in the future.

Provides students with professional training in marketing and equips them with basic skills in data analytics for marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.

This programme aims to equip students with knowledge and related practical skills in banking and financial planning analysis, and to prepare them to sit for securities, insurance and banking licensing and/or professional examinations. It enables students to acquire the essential competence pertinent to employment in financial institutions.

The programme provides appropriate security management and disciplinary training for students interested in joining the related professions. During study on the programme, students can receive training in the relevant auxiliary force (subject to passing the selection process) and participate in real operations and services after passing-out to gain real-life experience.

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

This programme aims to equip students with practical competence, including the element of business analytics, to provide services and support in all aspects of accounting functions in a digital economy.