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BA114040
Higher Diploma in Advertising and Media Communications
Programme Features
The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware.Student's ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).
Professional Core Modules
• Marketing Communications• PR & Event Marketing
• Web Analytics and Digital Marketing
• Services Marketing
• Advertising Studio: Photography and Interactive Design
Career Prospects
Graduates may choose to study at a top-up degree or develop their career in the fields of advertising, public relations, and/or marketing at supervisory level. Positions include Account Executive, Media Executive, Designer, Marketing Officer, PR Executive and Brand Officer.
Professional Recognition
Students can join the Hong Kong Institute of Marketing as Student Member.
2+1 International Track*
Direct Admission to Degree Programme
Direct Admission to Degree Programme
| Institution | Programmes |
|---|---|
| Coventry University, UK | BA (Hons) International Marketing |
#Advertising #Marketing #Media #PR Event #Design
Programme Information
Enquiry
Email:
gmok@vtc.edu.hk
Programme Code
BA114040
Level
Full-time Higher Diploma
Mode of study
2 years full-time
Offering Campus
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.
