Higher Diploma
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BA114061
Higher Diploma in Event Marketing and Business Promotion
Programme Features
Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience.Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.
Professional Core Modules
• Digital Media, Video Production and Livestreaming for Event• Exhibition Design and Event Staging
• Social Media Marketing for Businesses
• Virtual and Hybrid Event Management
• Wedding Event
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship
• Event Management for eSports
Career Prospects
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and e-sports production, etc.
Professional Recognition
Students can join the Hong Kong Institute of Marketing as Student Member.
2+1 International Track*
Direct Admission to Degree Programme
Direct Admission to Degree Programme
| Institution | Programmes |
|---|---|
| Coventry University, UK | BA (Hons) International Marketing |
#Festival #MICE #eSports #Exhibition #Wedding #Virtual Event
Programme Information
Enquiry
Email:
dora_lee@vtc.edu.hk
Programme Code
BA114061
Level
Full-time Higher Diploma
Mode of study
2 years full-time
Offering Campus
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.
