This programme covers trade specific public relations theories and practices. In association with the latest digital communication and media technology, it aims to develop students’ story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes.

Through the participation in various industrial projects, students’ experiences in big data analytic, social media strategy planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated. • Public Relations and Stakeholder Engagement
• Event Practicum
• Video Production
• Social Media Communication
• Effective Communication & Public Speaking Graduates will be employed in any commerce, government, non-profit organizations and media organizations as Public Relations Officer, Digital Communication Officer, Social Media Strategy Planner, Marketing Communication and/or Advertising Executive, Event Planner, Online Editor, Multimedia Executive, Multimedia Reporter, and Online Influencer (e.g. blogger and YouTube Creator), etc. Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
Student membership of Hong Kong Institute of Marketing (HKIM)

Institution	Programmes