Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience. Modules of Event Management for eSports and Wedding events are provided to develop students' talent in coordinating events and promotion activities.

The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware. Student's ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).

Provides students with professional training in marketing and equips them with basic skills in data analytics for marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.

Students will learn a second language (Business Japanese, Korean or Spanish) which will open up their professional and personal opportunities to equip them to work in multinational enterprises and global business. Students will be offered international exposure and connections through short-term experience including study, internship and cross-cultural learning to enhance their learning, life skills and employment prospects. This programme offers two streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Global Business Management with Languages Ⅱ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

This programme covers trade specific public relations theories and practices. In association with the latest digital communication and media technology, it aims to develop students' story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes. Through the participation in various industrial projects, students' experiences in big data analytic, social media strategy planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.

Students develop their interest and competence in land administration and property management services through project-based and workplace learning so that they can fit the needs of the real estate management industry as well as our smart city metropolis in the future.

Equips students with practical competence in areas such as HR digitalization, talent analytics, AI, VR applications and innovation. It enables students to effectively address current and upcoming challenges in the aspects of human resource management functions.

This programme aims to equip students with knowledge and related practical skills in banking and financial planning analysis, and to prepare them to sit for securities, insurance and banking licensing and/or professional examinations. It enables students to acquire the essential competence pertinent to employment in financial institutions.

Through diverse scope of training, this programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promoting arts, cultural and/or entertainment events.

The programme provides appropriate security management and disciplinary training for students interested in joining the related professions. During study on the programme, students can receive training in the relevant auxiliary force (subject to passing the selection process) and participate in real operations and services after passing-out to gain real-life experience.

This programme aims to equip students with practical competence, including the element of business analytics, to provide services and support in all aspects of accounting functions in a digital economy.

The program is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. The programme allows students to acquire the relevant skills and enhances their competitiveness

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

This programme covers trade specific public relations theories and practices. In association with the latest digital communication and media technology, it aims to develop students' story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes. Through the participation in various industrial projects, students' experiences in big data analytic, social media strategy planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.

The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware. Student's ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).

Students will learn a second language (Business Japanese, Korean or Spanish) which will open up their professional and personal opportunities to equip them to work in multinational enterprises and global business. Students will be offered international exposure and connections through short-term experience including study, internship and cross-cultural learning to enhance their learning, life skills and employment prospects. This programme offers two streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Global Business Management with Languages Ⅱ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education

Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience. Modules of Event Management for eSports and Wedding events are provided to develop students' talent in coordinating events and promotion activities.

Provides students with professional training in marketing and equips them with basic skills in data analytics for marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion & marketing communications, customer relationship management, public relations & event management. The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation.

As an international business centre, business graduates at supervisory and managerial level will continuously be in great demand. This programme equips students with professional, broad range and up-to-date business knowledge and managerial skills to meet the needs of the knowledge-based economy. To enhance the employability of our students, this programme provides ample opportunities for students to interact with the business world through industrial attachment, talks by industry leaders and visits to leading organisations. This programme offers three streams in Year Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming. Ⅰ Business Administration and Management Ⅱ China Business Ⅲ Greater Bay Area Practice (collaborated with Shenzhen Polytechnic University) * *subject to approval by Ministry of Education