學士學位銜接課程
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252719
國際營銷(榮譽)文學士
英國考文垂大學
大學概覽
Located in the heart of England, with academic roots going back to 1843, Coventry University has a tradition of providing quality education. Today, Coventry University combines its academic heritage with modern international outlook across a wide range of subject areas. Coventry University was voted the UK’s top modern university, and voted 13th top overall in the UK by the Guardian University Guide (2019).Over 16,000 students study a Coventry University degree in over 30 countries around the world - that’s in addition to the 5,000 international students welcomed to the Coventry campus every year. The University focuses on providing its students with the practical, hands-on knowledge and skills to prepare them for successful future careers. The University’s supportive learning and teaching environment were being rated ‘GOLD’ in the Teaching and Excellence Framework in 2017. Combined with its international network of academic partners, and academics who are specialists in their field, Coventry University attracts and nurtures outstanding students from around the world, creating truly global graduates.
課程概覽
The BA (Hons) International Marketing is a degree programme offered by Coventry University. It carries the same academic status as that offered to Coventry's on-campus graduates.This programme is designed with a specific focus on marketing in an international context and incorporates the advanced study of business English. It provides students with the opportunity to draw together previous studies and experience in marketing in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas salient to international organisations.
課程架構
The programme is delivered over one year of study in full-time mode, with the year divided into two semesters.
單元
- Brand and Corporate Communications- Global Marketing
- Marketing Strategy
- Contemporary Marketing Issues
- Globalisation and Emerging Markets
- Academic English for International Business
評定
Assessment is based on coursework, examination, presentation and final project.
課程資訊
註冊編號
252719
學習方式
全日制
修讀時間
1 year
學習地點
IVE (Sha Tin)
畢業典禮
1/9/2024
費用
Application Fee : HK$200*
Registration Fee :
HK$3,500
Tuition Fee :
HK$70,300 by 2 instalments * All applicants can enjoy a waiver of application fee for ONCE.
Click here for details.
資格框架
QR註冊號碼
17/000515/L5
資歷級別
第五級
有效期
01/09/2017-31/08/2025