Through classroom learning as well as real-life training in mega events or major exhibitions e.g. Hong Kong Food Expo, Hong Kong Book Fair, etc., students can execute their ideas in a real working environment and gain practical experience. This programme also provides a virtual exhibition learning platform for students to experience and comprehend emerging promotional strategies.
• Digital Media, Video Production and Livestreaming for Event
• Exhibition Design and Event Staging
• Social Media Marketing for Businesses
• Virtual and Hybrid Event Management
• Wedding Event
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship
• Event Management for eSports Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and e-sports production, etc. Examples of relevant work including Event Planning & Production Officer, Wedding Planner, E-Sports Production Officer, Event Marketing Officer, etc.

Notes:
^The programme conducted in Putonghua (except some of the modules will be conducted in English) will be accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.
* Graduates of this programme can apply for THEi's Bachelor of Arts (Honours) in Public Relations and International Events Management (mediums of instruction: Putonghua or English). Direct articulation scheme of the programme offered by THEi is currently under review.

Institution	Programmes
Coventry University, UK	BA (Hons) International Marketing