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Home > Non-Local Student Admission > Vocational Professionals Admission Scheme (VPAS)Higher Diploma Programmes > Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))
Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))

The programme provides English and Putonghua^ as mediums of instruction for selection.

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Programme Features
Through classroom learning as well as real-life training in mega events or major exhibitions e.g. Hong Kong Food Expo, Hong Kong Book Fair, etc., students can execute their ideas in a real working environment and gain practical experience. This programme also provides a virtual exhibition learning platform for students to experience and comprehend emerging promotional strategies.
Professional Core Modules
• Digital Media, Video Production and Livestreaming for Event
• Exhibition Design and Event Staging
• Social Media Marketing for Businesses
• Virtual and Hybrid Event Management
• Wedding Event
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship
• Event Management for eSports
Career Prospects
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and e-sports production, etc. Examples of relevant work including Event Planning & Production Officer, Wedding Planner, E-Sports Production Officer, Event Marketing Officer, etc.


Notes:
* Medium of Instruction: Chinese (Putonghua) (Except some modules in English).

Direct Admission to Degree Programme
InstitutionProgrammes
Coventry University, UKBA (Hons) International Marketing