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Home > Non-Local Student Admission > Vocational Professionals Admission Scheme (VPAS)Higher Diploma Programmes > Higher Diploma in Public Relations and Communication Management
Higher Diploma in Public Relations and Communication Management

The programme is conducted in English.

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Programme Features
This programme covers trade specific public relations theories and practices. In association with the latest digital communication and media technology, it aims to develop students’ story-telling and presentation skills and to equip them with the basic skills in producing creative and persuasive content for multimedia purposes.

Through the participation in various industrial projects, students’ experiences in big data analytic, social media strategy planning, integrated marketing communication, event planning, stakeholder engagement and crisis responses, etc. are accumulated.
Professional Core Modules
• Public Relations and Stakeholder Engagement
• Event Practicum
• Video Production
• Social Media Communication
• Effective Communication & Public Speaking
Career Prospects
Graduates will be employed in any commerce, government, non-profit organizations and media organizations as Public Relations Officer, Digital Communication Officer, Social Media Strategy Planner, Marketing Communication and/or Advertising Executive, Event Planner, Online Editor, Multimedia Executive, Multimedia Reporter, and Online Influencer (e.g. blogger and YouTube Creator), etc.
Professional Recognition
Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
Student membership of Hong Kong Institute of Marketing (HKIM)
Direct Admission to Degree Programme
InstitutionProgrammes
Technological and Higher Education Institute of Hong KongBA (Hons) in Public Relations and International Events Management
Sheffield Hallam University, UKBA (Hons) Business Management