Located in the heart of England, with academic roots going back to 1843, Coventry University has a tradition of providing quality education. Today, Coventry University combines its academic heritage with modern international outlook across a wide range of subject areas. Coventry University was voted the UK’s top modern university, and voted 13th top overall in the UK by the Guardian University Guide (2019).

Over 16,000 students study a Coventry University degree in over 30 countries around the world - that’s in addition to the 5,000 international students welcomed to the Coventry campus every year. The University focuses on providing its students with the practical, hands-on knowledge and skills to prepare them for successful future careers. The University’s supportive learning and teaching environment were being rated ‘GOLD’ in the Teaching and Excellence Framework in 2017. Combined with its international network of academic partners, and academics who are specialists in their field, Coventry University attracts and nurtures outstanding students from around the world, creating truly global graduates.

1. Covertry University is ranked 18th in Business, Management and Marketing Discipline in the Times Higher Education UK (TEF) metrics ranking 2017 by subject. The BA (Hons) Business Administration is designed for students with passion for business and an aptitude for management, and will help students to develop expertise in leadership, general problem solving and research. It offers students a direct entry to obtain a bachelor's degree in 14 months on a parttime basis. This programme adopts a sequential modular structure where students normally attend one to two lectures a week. This allows working students to arrange their self-study more flexibly; and hence, retain their career advancement and earning power even during the study. Students will be conferred the same award as on-campus students of the Coventry University in the UK.
   
   
2. Lectures are taught by Coventry University lecturers and local field experts. Emphasis is put on both academic skills and work-related skills. The programme also offers comprehensive induction session and English workshops. Students can access all IVE/HKDI libraries and e-library which provide a comprehensive collection of up-to-date business books and online learning resources, allowing them to take part in a learning anytime, anywhere.
   
   
3. This programme offers excellent and varied career prospects for successful graduates. Students will be equipped with the opportunity to develop in-depth knowledge, understanding and skills which are required by different types of accountancy or business organisations.

The programme is delivered in part-time mode - Supply Chain & Operations Management
- Project Management
- Contemporary Business Strategy
- Business Project
- Critical Issues in Globalisation
- International Finance
- Services & Retail Marketing ssessment is based on coursework, examination, presentation and final project.