Founded in 2012, the Technological and Higher Education Institute of Hong Kong (THEi) is a member institute of the Vocational Training Council (VTC). THEi offers more than 20 professional "Applied Science-Oriented" undergraduate and postgraduate degree programmes across seven academic areas: Product and Fashion Designs, Sports and International Events Management, Digital Construction and Building Services, Horticulture, Arboriculture and Landscape Management, Chinese Medicine and Food Science, Hotel Management and Culinary Arts and Technology and Digital Technology and Innovative Business. The programmes integrate theoretical knowledge with practical applications, and cover industries with growth potential in Hong Kong and the Asia-Pacific region, ensuring that students can apply what they learn effectively. Our undergraduate and postgraduate degree programmes are accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications and by the relevant professional bodies where appropriate. THEi prepares Work Ready, Future Ready graduates through our strong applied degree and professional education programmes. The institute also collaborates closely with industry partners to provide students with essential platforms for their development. All undergraduate degree programmes offer 100% work-integrated learning (WIL) and engage students in active learning pedagogies including a strong focus on project-based learning involving real-world problem-solving with and for local industries and professions. This Programme aims to enable students to develop into public relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional public relations industry. This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 132 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure. Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM) and The Hong Kong Advertisers Association (HK2A) accept Public Relations and Management students as student members.