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Home Study > Higher Diploma > BA114040 - Higher Diploma in Advertising and Media Communications
BA114040
Higher Diploma in Advertising and Media Communications
Programme Features
The programme focuses on Advertising, Media, PR, Events, Marketing knowledge and practical skills. The programme provides professional audio and visual facilities as well as computing software and hardware.
Student′s ability will be developed in three directions, namely, creativity, academic knowledge and technical skills (such as photography, graphic design, social media content production, PR and event marketing, data analytics).
Professional Core Modules
• Marketing Communications
• PR & Event Marketing
• Web Analytics and Digital Marketing
• Services Marketing
• Advertising Studio: Photography and Interactive Design
Career Prospects
Graduates may choose to study at a top-up degree or develop their career in the fields of advertising, public relations, and/or marketing at supervisory level. Positions include Account Executive, Media Executive, Designer, Marketing Officer, PR Executive and Brand Officer.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.


Notes: The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
Direct Admission to Degree Programme
Technological and Higher Education Institute of Hong Kong
• BA (Honours) in Digital Advertising
• BA (Hons) in Public Relations and International Events Management

Coventry University, UK
• BA (Hons) International Marketing

Northumbria University, UK
• BSc (Hons) Global Business Management

Sheffield Hallam University, UK
• BA (Hons) Business Management
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.