Provides students with professional training in marketing and equips them with basic skills in data analytics for marketing management, especially with better utilization of technology for marketing analysis, planning and implementation. It covers major marketing aspects including digital marketing, marketing planning, online and social media marketing, marketing data analytics, promotion and marketing communications, customer relationship management, public relations and event management.
The diverse scope of study enables graduates to have a wide variety of choices for career development and academic articulation. • Marketing Management
• Digital Marketing
• Mobile and Social Media Marketing
• Customer Data Analytics
• Buyer Behaviour
• Public Relations and Event Planning Graduates are competent to take up positions in a wide range of marketing fields in public and private sectors. These include Marketing Executive, Marketing Planning Coordinator, Digital Marketing Executive, Data Analyst, Marketing Communications Officer, Advertising Account Executive, Business Development Executive, Sales Executive, Sales and Marketing Coordinator, Brand Management Executive, Marketing Research Officer, Event Planning Executive, Public Relations Executive and Customer Services Officer. Students may join the Hong Kong Institute of Marketing as Student Member.


Notes: The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant. Technological and Higher Education Institute of Hong Kong
• BA (Honours) in Digital Advertising
• BA (Hons) in Public Relations and International Events Management

Northumbria University, UK
• BSc (Hons) Global Business Management@