Through diverse scope of training, this programme aims to equip students with necessary skills and knowledge that are needed for artiste management and execution of promoting arts, cultural and/or entertainment events. • Artiste Management
• Culture and Pop Culture of Hong Kong
• Digital Marketing in Arts and Cultural Events
• Sound and Lighting for Live Show
• Arts and Performing Venue Management Graduates can develop their careers in the field of artiste management, arts and cultural venue operations and event marketing. They are competent to take up wide range of positions, such as Artiste Manager Assistant, Artist and Repertoire (A&R) Assistant, Music & Concert Promoter, Live Event Coordinator, Performing Arts Project Officer, Arts and Cultural Venue Assistant. This programme will invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.

Students are eligible to apply for student membership of the Hong Kong Arts Administrators Association (HKAAA).

Institution	Programmes
Technological and Higher Education Institute of Hong Kong	BA (Hons) in Public Relations and International Events Management
Sheffield Hallam University, UK	BA (Hons) Business Management, BSc (Hons) Events and Leisure Management