The programme aims to equip students with practical skills and knowledge in online store design and development, electronic marketing and analytics, customer relationship and supply chain management so as to nurture them as professional practitioners. • Strategy and Project Management in E-Commerce
• Innovative Technologies and Applications in E-Commerce
• Social Media Marketing and Commerce
• Online Sales and Practices Graduates may be employed as E-Commerce Executive, E-Commerce Online Shop Executive, Live Streaming - Live Host, Copywriter, Floor Manager & Technical Director, Search Engine Optimisation / Search Engine Marketing Executive, Customer Engagement Executive, Digital Content Creator, Digital Marketing Executive, Omnichannel Executive, OMO Retail Store Executive and Social Commerce Executive. Graduates of the programme can sit for the examinations of Business Data Analyst, E-commerce Specialist and Internet Marketing Specialist of the “One Examination, Multiple Certification” e-Commerce Skills Certification currently under development between VTC and the Guangdong Provincial Department of Human Resources and Social Security Department (tentatively to be launched by 2026), and obtain the relevant Certificates of Occupational Skill Level issued by the Mainland authority.

Notes:
※ Except some modules in English For graduates who opt for further studies, they may apply for the articulation to the degree programme offered by THEi, such as:

• BA (Hons) in Public Relations and International Events Management

They may also apply for the degree programmes offered by the following institution(s)

• Northumbria University, UK
BSc (Hons) Global Business Management@