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BA114055K
Higher Diploma in Business with E-Commerce (Medium of Instruction: Chinese (Putonghua))
Programme Features
The programme aims to equip students with practical skills and knowledge in online store design and development, electronic marketing and analytics, customer relationship and supply chain management so as to nurture them as professional practitioners.
Professional Core Modules
• Strategy and Project Management in E-Commerce • Innovative Technologies and Applications in E-Commerce
• Social Media Marketing and Commerce
• Online Sales and Practices
Career Prospects
Graduates may be employed as the positions like E-commerce Executive, E-Commerce Online Shop Executive, Live Streaming – Live Host, Copywriter, Floor Manager & Technical Director, Search Engine Optimisation / Search Engine Marketing Executive, Customer Engagement Executive, Digital Content Creator, Digital Marketing Executive, Omnichannel Executive, OMO Retail Store Executive and Social Commerce Executive.
Professional Recognition
Graduates of the programme can sit for the examinations of Business Data Analyst, E-commerce Specialist and Internet Marketing Specialist of the “One Examination, Multiple Certification” e-Commerce Skills Certification currently under development between VTC and the Guangdong Provincial Department of Human Resources and Social Security Department (tentatively to be launched by 2026), and obtain the relevant Certificates of Occupational Skill Level issued by the Mainland authority.Notes:
1. Except some modules in English
2. The accreditation of programme will be conducted in 2025.
Direct Admission to Degree Programme
Technological and Higher Education Institute of Hong Kong• BA (Hons) in Public Relations and International Events Management
#Set up and Manage Cross-broader Online Store #Project Management #Digital Marketing #Social Commerce Skills #Social Media Marketing
Programme Information
Enquiry
Programme Code
BA114055K
Level
Full-time Higher Diploma
Mode of study
2 years full-time
Offering Campus
@Not applicable to Mainland students
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.
