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Home Study > Higher Diploma > BA114061K - Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))
BA114061K
Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))
Programme Features
Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience.Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.
Professional Core Modules
• Digital Media, Video Production and Livestreaming for Event• Exhibition Design and Event Staging
• Social Media Marketing for Businesses
• Virtual and Hybrid Event Management
• Wedding Event
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship
• Event Management for eSports
Career Prospects
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and e-sports production, etc.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.Notes:
1.Except some modules in English
Articulation to Degree Programme
Technological and Higher Education Institute of Hong Kong• BA (Hons) in Public Relations and International Events Management
• BSc (Hons) in Sports and Recreation Management
Northumbria University, UK
• BSc (Hons) Global Business Management@
#Event Crisis Management #Festival Event Management #Customer Experience Management in Event #Competition Management
Programme Information
Enquiry
Mail: dora_lee@vtc.edu.hk
Tel: 2727 9425
Programme Code
BA114061K
Level
Full-time Higher Diploma
Mode of study
2 years full-time
Offering Campus
@Not applicable to Mainland students
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.