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BA114061K
Higher Diploma in Event Marketing and Business Promotion (Medium of Instruction: Chinese (Putonghua))
Programme Features
Through classroom learning as well as real-life training in mega events or major exhibitions, students can execute their ideas in a real working environment and gain practical experience.Modules of Event Management for eSports and Wedding events are provided to develop students’ talent in coordinating events and promotion activities.
Professional Core Modules
• Digital Media, Video Production and Livestreaming for Event• Exhibition Design and Event Staging
• Social Media Marketing for Businesses
• Virtual and Hybrid Event Management
• Wedding Event
• Event and Exhibition Marketing in China
• Public Relations and Sponsorship
• Event Management for eSports
Career Prospects
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, digital marketing, wedding planning, and e-sports production, etc.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.Notes:
1. The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
2. Except some modules in English
Direct Admission to Degree Programme
Technological and Higher Education Institute of Hong Kong • BA (Hons) in Public Relations and International Events Management (MOI: Chinese (Putonghua))
#Event Crisis Management #Festival Event Management #Customer Experience Management in Event #Competition Management
Programme Information
Enquiry
Programme Code
BA114061K
Level
Full-time Higher Diploma
Mode of study
2 years full-time
Offering Campus
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.