The programme covers public relations theories and multimedia content production, aiming to enhance students’ creative thinking and build their professional skills in storytelling, PR and event planning.
Students will participate in various simulated and real projects to gain relevant experience in stakeholder engagement, PR and event management, content planning and crisis responses, etc. • Public Relations and Stakeholder Engagement
• Event Practicum
• Video Production
• Social Media Communication
• Effective Communication & Public Speaking Graduates will be employed in any commerce, government, non-profit organizations and media organizations as Public Relations Officer, Marketing Communication Officer, Advertising Executive, Content Marketing Executive and Online Editor etc. • Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
• Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
• Student membership of Hong Kong Institute of Marketing (HKIM)
• Student membership of The Hong Kong Advertisers Association (HK2A)


Notes: The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant. Technological and Higher Education Institute of Hong Kong
• BA (Honours) in Digital Advertising
• BA (Hons) in Public Relations and International Events Management

Northumbria University, UK
• BSc (Hons) Global Business Management@