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Home Study > Higher Diploma > BA114064 - Higher Diploma in Retail and E-Commerce Management
BA114064
Higher Diploma in Retail and E-Commerce Management
Programme Features
The programme is equipped with simulated stores and collaborates with industries to provide students with hands-on experience in operating and managing both an e-store and a physical store on campus. To empower students in today’s competitive market, the programme focuses on equipping students with essential skills, including live streaming techniques, digital media production, and insights into global supply chains. The programme enables students to develop relevant skills and enhances their competitiveness.

This programme offers two streams in Year 2. Students will opt to study in either stream. The streaming allocation is based on criteria such as the number of places available in specific stream, the choice of students and their academic performance. Business Discipline reserves the right to allocate streaming.
Ⅰ Retail
Ⅱ E-commerce
Professional Core Modules
• e-Store Operations and Practices
• Store Operation with Technology application
• Social Media Marketing and Social Commerce
• Strategy and Project Management in E-Commerce
• Global Retail Merchandising
Career Prospects
Graduates will be competent to take up positions in a wide range of retail and e-commerce related posts. Apart from working as Retail Management Trainee, Store Supervisor, E-Commerce Executive, Retail Merchandiser, Digital Marketing Officer, Retail Marketing Officer, etc. in different organizations, students may even start their own e-store or retail business after graduation.
Professional Recognition
Students may join the Hong Kong Institute of Marketing as Student Member.
The programme is the Associate Member of Hong Kong Retail Management Association.


Notes: The revalidation of programme will be conducted in 2025. The curriculum will be updated if circumstances so warrant.
Direct Admission to Degree Programme
Coventry University, UK
• BA (Hons) International Marketing

Technological and Higher Education Institute of Hong Kong
• BA (Hons) in Public Relations and International Events Management
*Graduates opting for further studies could be admitted to the degree programmes offered by various local and overseas institutions. Please click here to learn more.