This Programme aims to enable students to develop into public relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional public relations industry. This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 132 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure. Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM) and The Hong Kong Advertisers Association (HK2A) accept Public Relations and Management students as student members.