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Top-up Degree
Home > Study > Top-up Degree > 252719 - BA (Hons) International Marketing
BA (Hons) International Marketing
Coventry University, UK
University Overview
Located in the heart of England, with academic roots going back to 1843, Coventry University has a tradition of providing quality education. Today, Coventry University combines its academic heritage with modern international outlook across a wide range of subject areas. Coventry University was voted the UK’s top modern university, and voted 13th top overall in the UK by the Guardian University Guide (2019).

Over 16,000 students study a Coventry University degree in over 30 countries around the world - that’s in addition to the 5,000 international students welcomed to the Coventry campus every year. The University focuses on providing its students with the practical, hands-on knowledge and skills to prepare them for successful future careers. The University’s supportive learning and teaching environment were being rated ‘GOLD’ in the Teaching and Excellence Framework in 2017. Combined with its international network of academic partners, and academics who are specialists in their field, Coventry University attracts and nurtures outstanding students from around the world, creating truly global graduates.
Programme Overview
The BA (Hons) International Marketing is a degree programme offered by Coventry University. It carries the same academic status as that offered to Coventry's on-campus graduates.

This programme is designed with a specific focus on marketing in an international context and incorporates the advanced study of business English. It provides students with the opportunity to draw together previous studies and experience in marketing in order to develop their knowledge, understanding, critical-thinking and problem-solving in areas salient to international organisations.
Programme Structure
The programme is delivered over one year of study in full-time mode, with the year divided into two semesters.
- Brand and Corporate Communications
- Global Marketing
- Marketing Strategy
- Contemporary Marketing Issues
- Globalisation and Emerging Markets
- Academic English for International Business
Assessment is based on coursework, examination, presentation and final project.
It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.